The challenge? To feed yourself on £1 per day for 5 days. £1 because that is the UK equivalent of the extreme poverty line – a line that no one want to fall below.
The reason? To give a unique glimpse into the lives of 1.4 billion people who have no choice but to live like that every day – and have to make £1 cover a lot more than food. 1.4 BILLION – that’s over 20 times the population of the UK – living every day in the most abject poverty. That £1 has to cover far more than food and drink – we’re talking everything – health, housing, transport, food, education… It’s impossible to imagine, but it’s the incomprehensible reality for an incredible number of people.